Promoting + Mainstreaming Media Channels on “This Week in Startups” as a Customer Acquisition Platform for Advertising + Marketing Dummies

Everybody’s kind of getting scammed in that space and you probably shouldn’t be buying Google search.

Matthew Horiuchi (Director of User Acquisition @ Calm) [ @ ca. 30:35 ]

Note that this depiction is vastly oversimplistic (for example, Matthew himself notes that costs actually vary widely, they are not pinpointed as depicted here). Also, there are probably an infinite number of axes upon which to chart media channels (for example, if one such axis were to represent “rationality”, all of these would be at the “zero rationality” end of the scale — see also “Definition: How to Define “Retard Media”“).

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The Fight Against Fake News

Nicholas C. Rossis

Fake news | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksIf you haven’t heard the term “fake news” yet, please come out from under that rock and join the rest of us. As for the rest, you will no doubt be aware that fake news has been linked to extremist politics, social division, mob violence, and crime.

As writers, we know the power of words. That’s why I’m sharing some interesting news on fake news and the moves against it, courtesy of Mike Elgan and Computer World.

Who’s to blame?

Old people. No, seriously. A new study found that Facebook users over the age of 65 are far more likely to share fake news than younger users. The reasons for this include a lack of digital media literacy by people who didn’t grow up with the internet and age-related cognitive decline.

China’s WeChat found similar results on that network and also concluded that country folk are more likely to share…

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Late-stage internet

facebook, influencers, internet, social media, society, twitter

Wogan's Blog

Here’s a cheerful thought for you as we head into 2019:

How much of the internet is fake? Studies generally suggest that, year after year, less than 60 percent of web traffic is human; some years, according to some researchers, a healthy majority of it is bot.

Max Read, Intelligencer

That’s from this beautiful rundown on Intelligencer – essentially a laundry list of all the ways in which the Internet has disrupted human connection.

It doesn’t even mention the pre-social media scourge of email spam, which at one point accounted for over 90% of emails sent worldwide. Every platform has its spammers, all eventually learning roughly the same thing: That gaming the system is profitable. But like any single-minded attempt at extracting wealth, it leaves the entire ecosystem in disarray.

Simply put, the web is no longer human. It’s been co-opted by machines, optimized for our most basic impulses, reinforced…

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How Google Marketers Exploit Your Discomfort

Google, Google Marketers

SOMEONE SOMEWHERE

We’re trained to serve ads in your moments of quiet desperation

Today, three out of four smartphone owners turn to Google first to address their immediate needs. As a result, Google marketers like me must survive on our ability to play on your impatience and impulsiveness when you’re using a mobile device. We must be there to serve you an ad in your “micro-moment,” the second you decide to use your phone to alleviate the discomfort of not having “it” now — whether “it” is a last-minute sale, directions to a soon-closing store, information about a fast-filling class, or anything else.

As Google plainly phrases it, micro-moments are the “intent-rich moments when decisions are made, and preferences shaped.” This belies what Google can’t say: Your need-it-now mentality usually comes with uncomfortable feelings of anxiety and fear. When you’re shopping in this mindset (for anything, not just a product), your restraint is…

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Google Misinformation: Fake News Medicine

I am not a free-speech lawyer, but when human health is at stake, perhaps search engines, social media platforms and websites should be held responsible for promoting or hosting fake information.

Haider Warraich, a fellow in heart failure and transplantation at Duke University Medical Center, is the author of the forthcoming “State of the Heart: Exploring the History, Science, and Future of Cardiac Disease.”