Tag: advertising

2% don’t stay informed at all

Keywords: brands , news , social media , tiktok , featured post

A study on media consumer trends from the Creative Digital Agency on Generation Z revealed that roughly 80% of Gen Z’s population of 67 million Americans gets its news through a mobile device—either on social media or through a news app like Apple news, as well as through word of mouth discussion with friends and family. The study also revealed that less than 20% of Generation Z catches up with the news through traditional mediums like radio or newspaper.

https://gritdaily.com/tiktok-generation-z-news

The information I found was confusing and scary

Next I reached out to people I knew who had lost a baby before and the overwhelming consensus was that miscarrying naturally was both painful and scary, and that a D&C was relatively painless, quick, and low risk.

https://handtftp.wordpress.com/2020/07/20/what-google-couldnt-teach-me-about-miscarriage

The Mainstream Platforms of Online Surveillance Giants

These platforms allow people to access them supposedly for free, but instead of charging them a fee they require people to give up their personal data. This is then analysed to aggregate people into groups, and to make predictions about their interests and characteristics – primarily so they can use these insights to generate advertising revenue. The report found that the scale of harvesting and monetising of personal data by these platforms is incompatible with people’s right to privacy.

Even though the main calls in the report are to governments and how they must regulate the industry, it behoves us all to look at the roles we play.

At Amnesty, we are just as dependent on these platforms as big corporations, political parties, and local businesses in order to reach, engage and grow our audiences. The pervasive power of these platforms is exactly why Amnesty has brought out a report on them.

What are our options?

https://www.amnesty.org/en/latest/news/2019/11/we-called-out-facebook-and-google-but-need-them

Promoting + Mainstreaming Media Channels on “This Week in Startups” as a Customer Acquisition Platform for Advertising + Marketing Dummies

Everybody’s kind of getting scammed in that space and you probably shouldn’t be buying Google search.

Matthew Horiuchi (Director of User Acquisition @ Calm) [ @ ca. 30:35 ]

Note that this depiction is vastly oversimplistic (for example, Matthew himself notes that costs actually vary widely, they are not pinpointed as depicted here). Also, there are probably an infinite number of axes upon which to chart media channels (for example, if one such axis were to represent “rationality”, all of these would be at the “zero rationality” end of the scale — see also “Definition: How to Define “Retard Media”“).

The Fight Against Fake News

Nicholas C. Rossis

Fake news | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksIf you haven’t heard the term “fake news” yet, please come out from under that rock and join the rest of us. As for the rest, you will no doubt be aware that fake news has been linked to extremist politics, social division, mob violence, and crime.

As writers, we know the power of words. That’s why I’m sharing some interesting news on fake news and the moves against it, courtesy of Mike Elgan and Computer World.

Who’s to blame?

Old people. No, seriously. A new study found that Facebook users over the age of 65 are far more likely to share fake news than younger users. The reasons for this include a lack of digital media literacy by people who didn’t grow up with the internet and age-related cognitive decline.

China’s WeChat found similar results on that network and also concluded that country folk are more likely to share…

View original post 649 more words

How Google Marketers Exploit Your Discomfort

Google, Google Marketers

SOMEONE SOMEWHERE

We’re trained to serve ads in your moments of quiet desperation

Today, three out of four smartphone owners turn to Google first to address their immediate needs. As a result, Google marketers like me must survive on our ability to play on your impatience and impulsiveness when you’re using a mobile device. We must be there to serve you an ad in your “micro-moment,” the second you decide to use your phone to alleviate the discomfort of not having “it” now — whether “it” is a last-minute sale, directions to a soon-closing store, information about a fast-filling class, or anything else.

As Google plainly phrases it, micro-moments are the “intent-rich moments when decisions are made, and preferences shaped.” This belies what Google can’t say: Your need-it-now mentality usually comes with uncomfortable feelings of anxiety and fear. When you’re shopping in this mindset (for anything, not just a product), your restraint is…

View original post 1,479 more words

Google Misinformation: Fake News Medicine

I am not a free-speech lawyer, but when human health is at stake, perhaps search engines, social media platforms and websites should be held responsible for promoting or hosting fake information.

Haider Warraich, a fellow in heart failure and transplantation at Duke University Medical Center, is the author of the forthcoming “State of the Heart: Exploring the History, Science, and Future of Cardiac Disease.”