facebook, influencers, internet, social media, society, twitter
Here’s a cheerful thought for you as we head into 2019:
How much of the internet is fake? Studies generally suggest that, year after year, less than 60 percent of web traffic is human; some years, according to some researchers, a healthy majority of it is bot.
Max Read, Intelligencer
That’s from this beautiful rundown on Intelligencer – essentially a laundry list of all the ways in which the Internet has disrupted human connection.
It doesn’t even mention the pre-social media scourge of email spam, which at one point accounted for over 90% of emails sent worldwide. Every platform has its spammers, all eventually learning roughly the same thing: That gaming the system is profitable. But like any single-minded attempt at extracting wealth, it leaves the entire ecosystem in disarray.
Simply put, the web is no longer human. It’s been co-opted by machines, optimized for our most basic impulses, reinforced…
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