Keywords: articles , competition , cpg , european commission , government organizations , industries , logistics , regulation , retail , aggregation theory , business models , disruption theory , e commerce , modular versus integrated , owning customer relationship , platforms , amazon , google , shopify , walmart , woocommerce
Winning online is not about functionality, but about what app or website customers open of their own volition.
https://stratechery.com/2020/the-anti-amazon-alliance