Everybody’s kind of getting scammed in that space and you probably shouldn’t be buying Google search.
Matthew Horiuchi (Director of User Acquisition @ Calm) [ @ ca. 30:35 ]
Note that this depiction is vastly oversimplistic (for example, Matthew himself notes that costs actually vary widely, they are not pinpointed as depicted here). Also, there are probably an infinite number of axes upon which to chart media channels (for example, if one such axis were to represent “rationality”, all of these would be at the “zero rationality” end of the scale — see also “Definition: How to Define “Retard Media”“).
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